Currently on the market the group purchase group purchase mode website emerge in an endless stream, no more than two, which is a kind of navigation based group purchase group purchase of specialized website, some web site navigation station, others by clicking on the navigation group purchase platform for shopping, this website can get a little bonus! Another mode, it is super type group purchase, this is the group purchase of the main platform, similar to the supermarket, want on one hand and suppliers, but also to enhance the user experience, allowing the user to the supermarket to buy things, feels happy! To this two kinds different group purchase group purchase mode, present in the winter is approaching, facing a different fate, navigation group purchase site close to perish! And super type group purchase platform had to face integration!

      For the navigation group purchase website destiny and super type group purchase website, once the super type group purchase platform facing integration, navigation group purchase platform inevitably encounter difficult operating profit rate is very low, the problem! Another navigation group purchase site, operation simple, but the delisting! Following the Shanghai website construction company ( http://www.qunhai.net ) key to talk about business ultra type group purchase platform integration problems!

       Super type group purchase platform, now the competition is enormous, from the industry group purchase group purchase site to the local site, have suffered many competitors, and there are many local communities, industry website oneself are related to the group purchase related content, look group purchase site is in all flowers bloom together. State, but as long as the handle net, beauty group network, international network to layoffs, reduce operating costs, the group purchase website already had operation crisis, and the operation of the crisis, there are two aspects of the.

The group purchase website: disordered vicious expansion, this is the super type group purchase site portrayal, since the last outbreak of the thousand regiments when, a lot of venture capital investment experts have realized investment group purchase site brings huge risk, it is venture capital investment enthusiasm waned, many group purchase sites have to cook a meal without rice. Come very naturally to think, to reduce the cost! Many other sites in the first round of group purchase group purchase time, have been many businesses in pain, resulting in a large number of business loss, so now the group purchase website commodity scanty, it's going to be no commodity group purchase!

       Second: the super type group purchase website, if do not corresponding to the distribution of goods, when blindly through the logistics company to distribution, often can appear a variety of disputes, and the group purchase website if no timely good service, these disputes will be infinite amplification, eventually leading to, many users are considered, the so-called group purchase website, basically is the cheater website cognition, this is undoubtedly the group purchase site of sorrow, and of course many super city group purchase sites have realized this point, in succession build their storage channels and logistics and distribution channels, so as to solve the bottleneck!

       It is super type group purchase site in operation process to encounter two problems, resulting in a lot of group purchase site did not have the strength to continue to operate it, facing integration is inevitable trend, many sites on one hand strengthen businesses and channel construction, on the other hand began to tighten belts to operators, hope to be able to in the fierce competition, group purchase site safely through the winter!

       But many experts believe that, only through the super type group purchase platform integration way to winter, far insufficient still, still need to do a good job of user experience, to customers for God 's service experience, to consolidate the group purchase site in the eyes of the user's credibility, if and when the group purchase site into a cheat website, to how to integrate, again how to tighten their belts, and it doesn't help the situation. '!

      In this paper, Shanghai network company - group sea from A5 stationmaster net, slightly modified.